Helgud is a Danish juice brand. The fruits are 100% natural, harvested directly from Otaviano’s farm. Helgud aims to be transparent about its qualities and highlight the importance of fruits and their benefits. The goal is to be a highly qualified, premium product, targeting consumers from classes A and B. Thus, the brand’s visual identity project sought to convey a natural, healthy, minimalist, clean, and modern image.
The logo does not originate from simple geometric elements like rectangles and circles, giving it a sense of lightness, modernity, and minimalism. At the same time, it also references fruit.
Icons play a crucial role in the brand, especially on the bottles. In this regard, the aim was to represent the fruits in a more organic style, considering the visual elements that characterize each fruit.
